Social Marketing for the Dental Practice

In this course we will cover the most critical aspects of online marketing including website optimization, SEO, PPC, social media, videos and online reviews/reputation management. 

Learning Objectives:
• Understand best practices for social media
• Learn how to generate new patients from Google (SEO & PPC)
• Learn best practices for getting positive patient reviews and dealing with negative reviews.

Ian McNickle:

Ian McNickle, MBA, is a partner at WEO Media, a national dental marketing firm. He leads sales, marketing and business development activities. He has developed significant expertise in online marketing, websites, SEO, PPC, social medial, online reputation management, marketing strategy, and related topics. Ian frequently lectures all over North America on a wide variety of dental marketing topics. He has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

Schedule:

9:00am - Noon – Course